Free flowing thoughts on Jeff’s talk. (my thoughts in here)

  • Gotta be careful not to over state our case – We are in a little bit of a hype cycle.
  • Content Strategists are strange ducks – no two are alike (this is GOOD and kinda bad perhaps)
  • Day 2 problem – working for launch day, but forsakes the day 2 problem (gimme god damn,  now what do we do?)
  • CS has a lot to do with organizational dynamics
  • you need a management consultant DNA (retainer!)
  • (you want to know why CS will succeed? Because the baseline speakers are effing good, Jeff included)
  • Content inventory needs to be as exhaustive as you can – you have to spider the site (eww) Site Orbiter (sp?)
  • Enormous professional development opportunity for us
  • Shelly Bowen has a good methodology.
  • There is no one methodology – which is good because we need to adapt.
  • Process is nothing w/out the people
  • Product is content, platform is the publishing and people is the organization
  • Scatter/Gather dedicated Razorfish content strategy blog
  • Not about “My methodology is right and yours is wrong” (internal friction will suppress all the hard work we have achieved so far)
  • (personal note: check out the google knol)
  • You are always working on content – Jeff, per Margot Bloomstein
  • Content inventory can be good insurance. not a one off, ad hoc exercise
  • Competitive Analysis: CSers need to know more about this.
  • (It’s amazing the similarities between CS and journalism, don’t cringe, journalism knew what they were doing, they just didn’t adapt)
  • (he used the Content Strateeegery line, *fawn*)
  • Metadata Schema (insert collective eye roll) Necessary evil
  • Metadata proliferates relationships for different pieces of content (my interpretation of his point)
  • Copydeck – user facing content
  • Plumbing – content specification
  • (so sick of hearing everyone is a writer, you know what visual designer, I can draw stick figures too)
  • Grow phase – day 2 – all about post launch. Editorial calendar (yay!)
  • rethink what editorial calendar can do with content production in mind
  • There will be a basecamp for editorial calendars (hope)
  • Style guides, who owns it and make the style guide more dynamic. Where rubber meets road for governance.
  • One glaring asterisks for methodologies – there is no real end (but self governance can solve this?)
  • CS is residence – (cliffhanger for next year)
  • (Buzzword alert!) “Organizational hygiene”
  • Give a strategy for style guides, and put it in an editorial calendar
  • dabbledb.com
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