Alright, next up Joe, here’s my free flowing interpretation.

  • Gleacher Center here at the University of Chicago has the production families of an NFL Stadium, I keep waiting for skycam
  • Get Content – Get Costomers (his book)
  • Junta 42 is the eharmony for content marketing
  • 1 goal for this session is getting just 1 “aha” moment
  • (sensing a little inferiority complex from the Cleveland peeps)
  • Barak had a very good simple effective message
  • Hillary didn’t have something to get excited about
  • (interaction between Joe and Kristina is priceless)
  • Higher purpose, what is the higher purpose of what we are providing to our customers.
  • Purpose has to be clear and has a point of view.
  • Purpose and content can be interchangeable.
  • Love or hate, having a point of view is key.
  • How can we differentiate if we are all talking about the same thing? (oft asked question)
  • What does your content stand for?
  • (points for using, “this is how we roll”)
  • Create your own category
  • Where are your customers?
  • not cheap, just a different kind of expensive
  • (If we put Brogan fans on side and non fans on the other, who wins the tug o war)
  • (sucks that the word process makes people’s eyes roll)
  • create employee rock stars (slippery slope, but he plays it well)
  • Have the employees take a stand when using their social media strategies, otherwise they are going to go do it on their own.
  • indium.com
  • more you blog, the more business you get, simple as that
  • Be a content ambassador
  • First internal advocate, then external
  • Any content you put on your website is a content promise to your customers
  • websitegrader.com
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