And we are back from our glorious lunch break. I had something I couldn’t pronounce and it was lovely.

Settling in for (How Is This All) Going To Work? What we teach, how we learn and what employers want.

  • Alright, looks like we have a panel of speakers here and they are Dan Klyn, Liz Danzico, Richard Dalton, Amanda Schonfeld, Cindy Chastain, Katie McCurdy and Erin Moore.
  • Print and Athletics to IxD and IA. Nice! Erin
  • Liz up next.
  • Learning by doing. Making an idea real.
  • Experience broken down by process, concept, craft, communication
  • Students need to learn process so they can deviate from it.
  • we must pay attention to craft. must be fluent in craft.
  • Behavior is broken down by observation, language,
  • Write often. (yay!)
  • Dan is up next
  • I never get a science fiction reference.
  • What do I know, apparently it was a Harry Potter reference.
  • delineating between IxD and IA has become toxic. Define the damn thing.
  • (wow) grappling with a slash. (Jesus, is it that bad to have multiple titles for the same thing, or different flavors. )
  • Katie up next
  • her schooling was rounded out by several design methods, solving design problems, independent projects, extreme networking
  • Employers want to know what YOU contributed to a project.
  • Next up Cindy
  • We are now tasked with figuring out entire ecosystems.
  • Knowing where you fall into a skill is key.
  • You need a primary identifier.
  • You need to map out your literacy vs. expertise. What can you execute.
  • depth of craft + range of understanding + strategic insight = Innovation
  • Amanda is up next
  • Employee referrals are huge.
  • The wiifi is beyond wonky
  • Format of your ressy
  • If you are trying to make a change, you need be honest and flexible
  • Can we talk about how many lunch options there was?
  • Richard is up
  • Recommendations mean squat if the hiring manager doesn’t know the person.
  • talent, cultural fit, passion
  • BBI, Behavioral Based Interviewing

OK, now we are into Vidya’s Drago’s Trends  in the Future of Online Experiences

  • Nice to see some fresh blood presenting to the UX community
  • No one here is going to try to predict the future (but it’s so fun!)
  • I am digging this history of cars
  • New forms of tech start by imitating older forms and then evolve into their own.
  • We are only 17 years into evolution of the web, it took 50yrs for the car to get a form we can relate to.
  • In discovering trends they looked at capabilities, consumers and competition
  • no longer is there a wife chasm between mobility and capability.
  • http://www.zillow.com
  • Customized, Aggregated, Relevant, social
  • livekick.com
  • Jesus, apparently I visit like 5 websites. I feel 80.
  • Aggregate is another term that has been bastardized and lost often in translation. However, I love the way Vidya makes it work in this context.

Next up is Karen McGrane (*swoon*)

  • Karen McGrane just admitted she isn’t a content strategist.
  • great present analogy
  • the world of content has exploded due to social media
  • IA found the pain point and gave it a name.
  • IA has done a great job of defining a process.
  • Content Strategy deserves people talking about it and it deserves a process.
  • Think beyond the template
  • Not buckets, templates or wrappers
  • speak up on the content’s behalf.
  • prototype with test wireframes with the best and worst content examples.
  • OMG I totally organize the soup cans
  • Assess when the content is good when doing the inventory.
  • Losing steam, totally reveling in Karen McGrane’s awesomeness.
  • Stay tuned…
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